Why Not? Festival
Why Not? Festival is an irregularly-occurring festival in Oslo designed to promote the irregular. The events are a celebration of alternative performance and creativity that encourage participation, play and learning.
Visual identity + posters
The organiser, Blank Space, wanted a visual identity and a set of posters to provoke curiosity in the festival.
Individual characters that spell "Why Not" were designed in an abstract form that reflect the festival's philosophy and variety of activities, while a series of hypothetical questions are posed throughout 12 different posters.