Midnight Music is a sound production studio based in France and Norway, primarily composing music for commercials and snowboard films.
The studio wanted a new visual identity that represented their company in a fresh and sophisticated way. As part of the art direction, a visual concept was developed that is based on darkness (midnight) and sound (music) filling the space it's within.
The form of the logomark is inspired by sound-dampening foam and sound waves, creating an M. The mark is used to literally fill space on various applications and physical environments. The logotype follows in a similar bold style and the acronym MDNGHT is used (the vertical stems visually replace each I).