Internasjonal Dugnad Oslo
Internasjonal Dugnad Oslo (IDO) is an organisation that supports students and other people in attending community projects around the world. The term dugnad refers to a common practice in Norway of undertaking voluntary work in the community.
With no budget for the project, the process of creating the identity and producing material needed to be as cost-effective as possible. Much like the principals of dugnad, it seemed natural to establish a concept and visual system based upon limited resources with which its users can be creative and hands-on. This allows for varied styles within a lightly structured system, and playfully represents the new and different cultures that IDO’s participants experience.
The logo is the primary element of the identity and features on all applications and material, and is applied using a stamp or is pre-set in a template. It needed to be a recognisable mark among communication that is otherwise hand-rendered and disparate in many cases.
The logomark consists of simple elements which together spell IDO and creates a strong circular form that reflects the organisation's global connection.
The logotype uses the typeface Courier Regular due to its association with typewriting and pen-pal letters — a traditional form of communication that resonates around the world.
Simple templates for A4 and A3 posters were made for the user to print a layout that offers a clear way to structure the hierarchy of information. Alongside the logo, supporting divide lines and symbols, the user can creatively fill the blank space with the required content. A supply of yellow paper allows the user to print the necessary amount of posters; either creating multiple originals (perhaps as a group) or duplicating one version.
Business cards, envelopes and letterheads complete the print material — all customised by the user, utilising the logo stamp, the Mac/Windows-default Courier Regular font, hand-rendered lettering and other options such as splatters of yellow paint.