Idyll Festival is a music festival held each summer in Fredrikstad, Norway. Proudly situated in the town square, the weekend event features a mix of primarily Norwegian pop artists.
Visual identity + type · Agency: Heisholt Inc
The client wanted a new visual identity and communication that would represent a modern festival and be regarded as an icon of Fredrikstad.
A clean and striking logo was designed that uses the Y as a metaphor for bringing the surrounding area to the town centre; focusing the attention on individual artists, along with the use of clear and confident typography.