Earthworm Kitchen is a pop-up food truck run by Jim and Mike, otherwise known as the Herbivorous Gormandizer Collective. They serve delicious vegan dishes at festivals across the UK.
Visual identity + type
Jim and Mike wanted a visual identity for Earthworm Kitchen that would help them stand out and reflect their scrumptious offering.
A logotype was developed that doesn't shout of vegan clichés but represents the Kitchen's cheerful service and "alternative" fare, met with a vibrant yellow and purple colour palette. A more formal font works in balance for the slogan and other copy.