Thrilly
Earthworm Kitchen

Earthworm Kitchen

Visual identity + type
Earthworm Kitchen

Earthworm Kitchen

Earthworm Kitchen is a pop-up food truck run by Jim and Mike, otherwise known as the Herbivorous Gormandizer Collective. They serve delicious vegan dishes at festivals across the UK.

Visual identity + type

Visual identity + type

Jim and Mike wanted a visual identity for Earthworm Kitchen that would help them stand out and reflect their scrumptious offering.

A logotype was developed that doesn't shout of vegan clichés but represents the Kitchen's cheerful service and "alternative" fare, met with a vibrant yellow and purple colour palette. A more formal font works in balance for the slogan and other copy.

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