Custom Burger is a new takeaway burger concept established in Norway. Currently in its infancy, they plan to open numerous locations in cities around Scandinavia. The concept is for customers to order a burger to their own specifications via an app, which can be picked up shortly afterwards at one of their locations.
Visual identity + type
The client wanted a visual identity that represented Custom Burger in a way that clearly communicated their concept. A bold logomark depicting a burger with 3 defining elements demonstrates their customisable offering, while a bespoke type was developed that stylistically compliments the logomark.