Calla is a body-camera brand whose products are worn within professions that require a transparent level of security in potentially confrontational situations. Popularly used in healthcare, education and retail where face-to-face interaction is common, the visible screen on the front of the camera shows the subject they are being recorded.
Visual identity + type
Calla wanted a visual identity to represent their brand and help the user to keep on loving what you do. Working alongside brand strategist Tim Watson, a distinctive logo and brand profile was developed that demonstrates both friendly and forward-thinking characteristics.