Visual identity for Hamarregionen – the representative board for the collective regions of Hamar, Stange, Løten and Ringsaker in Norway.
We wanted to create a fresh-looking identity, using connotations linked with its tech past, that welcomes prospective visitors and residents, and current residents, to the region. This was achieved by highlighting the word "hei" ('Hello' in Norwegian) in a digital style, using a vibrant colour palette. The main logo is used on all material, while the "hei" logo is used for promotional methods as well as initiating a fun dialogue with the consumer.
DESIGN & CO-DIRECTION: TOM LENARTOWICZ
STUDIO: TANK DESIGN